Why This Is THE Summer You’ve Been Waiting For

As summer arrives this week I feel the temptation to really let go. I just want to forget the work, the networking, the goal-achieving, and veg the F out. I want to indulge in patio life and read romantic novels by the pool.

’Tis the season for relaxation, hanging with the kiddos while they’re out of school, and indulging in maybe one too many fruity cocktails after work with friends. The sunshine and faint smell of coconut sunscreen are more than enough to distract us from work, prospecting, thinking of a promotion, or hustling in any way, am I right?

On the other hand, one thing I always say about our thirties is that it’s the perfect decade to get things done and get ahead. This is the time we actually have the means and more knowledge about the ways to be successful.

I may sound like the bearer of bad news but I’ll say it anyway: taking two months ‘off’ now is more than just laziness – it’s a wasted opportunity.

I’m not saying that you shouldn’t vacay at all – we all know the importance of downtime and quality time for relationships so we don’t burn out and regret a life of consistent work when we’re on our deathbeds. But, if you’ve been struggling to get ahead for a while now and have been praying to the gods to give you a break or a head start, I have to tell you, this is it.

This is the break you’ve been searching for.

If you have a dream that you’ve been waiting to realize or put time into, this is the ‘right time’ you’ve been talking about.

When you told a friend that it wasn’t the ‘right time’ to invest or work together…

Or when you told yourself that ‘one day’ you’ll write that novel…

Or when you say that ‘some day’ you’ll have the time to give that project that will set you up financially…

Well, guess what?

The ‘right time’ is here, and here’s why:

If you’re having thoughts of playing hooky from work or from working on your side project, other people are having those thoughts too.

I don’t have stats on this, but I’d wager that at least half of your competition will be asleep this summer, indulging in their whims and giving in to temptations, giving you a huge advantage for two full months or more.

While others are taking it easy, you can take it up a notch. I know, I know, we don’t want to miss out on the fun or the tanning time. But this is a classic case of a little sacrifice now makes life easier later.

A friend told me once about how she had the choice, like her neighbour, to either work her business or work in the garden all summer. At the end of summer her business was booming. Her neighbour had a nice garden. And while gardens are pretty, they don’t pay the bills or fulfill our dreams – that is unless your business is flowers and your dream is a beautiful garden. You get the idea.

Summer often shows people that their businesses or finances aren’t where they’d like them to be. They see the vacations they want to take their families on but perhaps aren’t financially able. This means that tons of people are looking for what you have to offer. Maybe they need your app, your consulting, or even your novel to read by the pool.

Plus, marketing opportunities are everywhere. Every week is a holiday or fiesta you can join or hashtag to promote your business. And if there’s nothing happening that really speaks to you and your brand, summer itself is a great theme. I’m personally using summer as an excuse to give big bonuses and discounts on my products (stay tuned for that).

If you’re not in business for yourself but you’ve always dreamed of being an author on the side, summer is when it’s possible to find that extra downtime. We have more daylight and, therefore, more energy and more usable outdoor space. Use summer to get outside, be in the outdoor space to finally complete that novel, manifesto or for writing out your five-year plan.

If your goals are personal, like increasing your one-to-one time with your kids, this is a no-brainer. But I personally love a challenge and I think kids do too. Why not accomplish some fun goals together like, ‘Try all the ice cream stores in the city,’ or ‘Ride our bikes as far as we can and then take the bus home.’ This is not only more fun for you but it’s a way to teach your kids the fun of goal setting and accomplishment. Plus, games like this tend to be even more memorable than just going to theme parks or movies.

If your goals are spiritual, the summer weather creates the perfect calmer attitude start a meditation practice, whether you’re on the beach in the park or even longer walks through the city. You could even bring the kids along as well for the challenge; it’s never too early.

The point is, don’t make summer an excuse, make it your secret weapon.

If your’e ready to use summer to your advantage to get ahead in any area of life, let’s take action together. Get in touch to find out how personal coaching can accelerate your results -guaranteed! Inquire to apply at support@ashewoodward.com or visit ashewoodward.com for more info. Talk to you soon! – Ashe

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